Logo
Design
Your logo is the face of your brand – it represents your values, your vision, and what makes you unique.
Milligan Design supports you from the first idea to the final brand mark. Whether you need a custom logo for your start-up or a redesign for an established business – I create a design that fits you perfectly. I also design matching business stationery such as letterheads, envelopes and business cards.
Have your logo professionally created or refreshed with a modern redesign – for a distinctive brand presence!

Markus Milligan
Graphic designer from Basel with a Swiss Federal Certificate of Proficiency
Learn more about me
Your trademark
custom
EUnique, full of character, and highly recognizable – no off-the-shelf design.
striking
Clear design language, strong impact: versatile and easily legible, even at small sizes.
scalable
Perfect quality for any application: vector-based and razor-sharp – from business cards to large-scale formats.
What clients say
Time for a logo refresh?
A redesign brings freshness and modern appeal to your existing logo. Whether you prefer subtle updates or a bold transformation – a logo redesign shows your customers that you’re evolving with the times and ready to meet today’s challenges. Together, we’ll determine the right level of change – from a slight adjustment to a complete overhaul.
Ready for a change?

Logo before
The client WKE-Energie from Oberwil in the canton of Basel-Landschaft commissioned me to redesign their existing logo. The goal was to retain the original colors and integrate them harmoniously into the new design. The arrows, which have strong brand recognition, were also to remain an essential part of the logo.

Logo nachher
Using a gradient that visualizes the exchange of heat and cold, I gave the logo a more modern and harmonious look. The new design conveys calm, balance, and modernity. With this logo redesign, WKE-Energie was able to successfully reposition itself visually and strengthen its brand presence.
FAQs
Here you’ll find answers to the most frequently asked questions about logo design.
How does the logo design process work?
Briefing
In the briefing, we discuss your ideas, wishes, and goals to create a solid foundation for a logo that convincingly represents your brand.
Concepts
Based on the briefing, I create 2–3 custom logo concepts, which you’ll receive within a few days. With your feedback, I refine the design until it’s a perfect fit.
Finalization
Your chosen design is finalized and delivered in all the necessary file formats for both print and web.
Why is a professional logo important?
A logo is the face of your brand. It creates the first impression and builds trust with your target audience. A professionally designed logo sets you apart from the competition and ensures strong brand recognition – a key advantage in a highly competitive market.
Why choose a logo from a graphic designer and not a logo generator?
AI-powered logo generators offer quick solutions – but a unique brand identity doesn’t happen at the push of a button. A professional graphic designer creates a custom design that reflects your values, company vision, and the needs of your audience.
AI tools like ChatGPT or automatic logo generators come with clear limitations:
- No tailor-made design: AI combines existing shapes and patterns – real creativity and strategic brand thinking are missing.
- Generic look: AI-generated logos often look similar, lack personality, and are hardly distinguishable from others.
- Limited customization: Specific requests are difficult to implement, as AI doesn’t follow an actual creative design process.
- Technical limitations: Logos are often only provided in pixel-based formats (.png, .jpg), leading to quality loss in print and scalability.
- Unclear rights & licensing: Some AI-generated logos may be based on existing designs, which can lead to legal issues.
That said, AI tools like ChatGPT can be a great starting point for brainstorming ideas. I'm happy to refine your concept, find matching fonts, and turn it into a professional, vector-based design delivered in all common formats like .eps, .svg, or .pdf. I’m also happy to provide a transparent cost estimate based on my hourly rate. Just send me your draft – I’ll take care of the precise and professional execution.
How long does it take to have a logo designed?
Depending on the scope and feedback, the average duration for the entire process (new design) is around 2–3 weeks. This includes the briefing, concept phase, and final delivery.
If it's just a matter of converting an existing pixel-based file (e.g. .jpg or .png) into a vector format (.eps), the turnaround is usually just a few days. The exact time required depends on the level of detail in the original design.
Which file formats will I receive?
I provide your logo in all essential formats:
- .eps: For professional printing.
- .png: With transparent background for web and digital media.
- .jpg: For general use.
- .svg: A vector-based format for web applications that stays sharp at any size.
Can I have my existing logo revised?
Yes, I also offer logo redesigns. I’ll optimize your existing logo to make it modern, up-to-date, and aligned with your current needs. If desired, the original character of your logo will be preserved.
What if I don't like the initial concepts?
Your feedback is an essential part of the logo design process. Together, we’ll discuss what changes are needed to create your perfect logo. Revisions are, of course, included as part of the project.
Are usage rights for the logo included?
Yes, once the project is completed, you’ll receive full usage rights for the logo. You’re free to use it for print materials, digital media, or advertising campaigns.
Can I also have a complete corporate design created?
Yes, I can develop a well-thought-out corporate design that represents your brand consistently and professionally. This includes not only your logo but also a cohesive look for all communication materials – from letterheads, business cards, and envelopes to flyers, brochures, and your website.
A strong corporate design builds recognition and trust. Together, we’ll create a visual identity that works across all channels – both in print and digital.
Contact
Milligan Design, Markus Milligan
Im Kohl 216, 4493 Wenslingen, Switzerland
+41 61 511 92 10
info@milligan-design.ch
At Milligan Design, your ideas take center stage – with personal consultation and a service that’s fast and straightforward. Whether it’s a single project or a long-term collaboration, I look forward to bringing your vision to life.
Request your non-binding quote today and kick off your next design project with an experienced graphic designer based in Basel!