For Beyeler Optik, the opticians on Theaterplatz in Basel, I developed an extensive corporate design as a graphic freelancer for the company versus communications. This includes, among other things, the design of company logos, pictograms, letters, mailings, advertisements, glass cloths, service booklets, service cards, loyalty cards, various advertising materials and gift items, shop lettering and the website. The new appearance looks noble, elegant and at the same time serious. The logo crest includes the two initials “b” and “o”, the Baslerstab and the Rhine knee with bridges, as well as the year of foundation.
The opticians was founded in 1974 and is in an excellent location in Basel. Glasses and contact lenses are offered for women, men and children. Quality and competent service are paramount.